As a major component of BUSA3800, Entrepreneurship & E-business, we were to apply the course concepts by developing a full business plan for a small business.
In brainstorming business ideas, we were advised to try to take something we enjoy doing, such as a hobby. As mentioned in some of my previous posts, I am an avid traveler with six countries under my traveling belt. Based on this, I decided on creating a plan for an adventure travel tour company and chose to name it Hidden Adventures Travel. The name stems from my mission to provide customers with 'hidden gems' of each destination, not just the typical tourist destinations.
Before writing the full business plan, I completed a feasibility study to ensure that my business idea was indeed worth pursuing. In doing this, I utilized the following analysis models: SWOT, Buskirk's, and Porter's. This study is also considered to be a marketing plan for a business as a full market research is required.
The full business plan essentially builds upon the feasibility study, with more detail, especially in regard to financial pro-forma statements.
In completing this project, I enjoyed learning about how to start up my own company and maximize the chances of success and selling my business idea to an investor.
To view a copy of my business plan, please click here.
By the way, if you are curious about what animal is shown above, it is the Tarsier monkey, the world's smallest monkey. I got the chance to hold a live Tarsier when I was in Bohol, Philippines.
1 comment:
Good blogging
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