This marketing course focuses on Applied Marketing and Professional Sales. One large component was to assess the marketing strategy of a Vancouver-based B2C (Business to Consumer) company. My team of four selected Sliced Tomatoes, a ready-to-cook meal delivery service. This innovative company was started by a SFU Business graduate who came up with the business idea from Japan, where it is a multi-billion dollar industry.
After an in-depth analysis of Sliced Tomatoes as a company and its current marketing strategy, a new strategy was developed. My team focused on refining the company's target market and increasing brand awareness to that target through unique, guerrilla-tactic promotion.
Both a written report and powerpoint presentation were created. Click below to view.
Report
Powerpoint
I am very pleased with the end product of this project. I would like to give much deserved credit to my team members: Izobel, Aleana, and Ashley. You guys are awesome!
